Bharat Employment: Create Visual Language Through Typography

Bharat Employment Services Pvt Ltd Graphic design offers different areas of study as such typography, illustration, publication design, identity design, branding, and information design. Graphic design is epitomized by tools like Photoshop.

Typography is the aesthetics behind the written word, the art of making your text serve a purpose based only on its looks. This incorporates many different physical options — font, size, colour, position, etc — and also external factors like what's being said, how it's being said, and the context surrounding it.

Many languages within a single word

Just like many other areas in design, content is still king in typography. Ultimately, the meaning behind the words you're communicating will affect the look of the text. Knowing the intention behind the message is the first step in the process.

In the above example, the word HELLO seems imposing and loud. The impression is one of interruption, and carries a sense of urgency to it. This effect is not an accident.

Importance of context

At its core, typography is just another tool for communication. As such, context will play a large role in its success or failure. Typographic context is determined by two factors:

• The Readers — who is reading your words and how they are likely to interpret different visual cues.
• The Type of Message — Distinctions between blog posts, banner ads, product descriptions, etc. will all affect interpretation, not to mention the different types and styles of each of the above.  

Readability

Readability is about arranging words and groups of words in a way that allows the readers eye to access the content easily and in a way that makes sense. It’s really an art form that is honed over time as successful combinations are found.

In my experience this tends to be one of the hardest concepts to grasp for beginning developers and designers alike. Even seasoned designers sometimes struggle with how to best arrange typography in a layout. Now that those two designations are starting to merge when it comes to web design, it’s important to begin to grasp the concept of readability.

Legibility

It’s important to understand what makes one typeface more legible than another. When choosing a typeface, it all depends on how you plan to use it. Ask yourself some basic questions: What size will the text be used at? Will it appear as body copy or a headline? Does it need to be a workhorse or will it be used more as eye candy? Will it be paired with another font? Does the appearance of the typeface complement the subject matter?

It’s also important to keep in mind that different typefaces are designed for different uses.