Bharat Employment Services Pvt Ltd Graphic design offers different
areas of study as such typography, illustration, publication design, identity
design, branding, and information design. Graphic design is epitomized by tools
like Photoshop.
Typography is the aesthetics behind
the written word, the art of making your text serve a purpose based only on its
looks. This incorporates many different physical options — font, size, colour,
position, etc — and also external factors like what's being said, how it's
being said, and the context surrounding it.
Many languages within a single word
Just like many other areas in
design, content is still king in typography. Ultimately, the meaning behind the
words you're communicating will affect the look of the text. Knowing the
intention behind the message is the first step in the process.
In the above example, the word
HELLO seems imposing and loud. The impression is one of interruption, and
carries a sense of urgency to it. This effect is not an accident.
Importance of context
At its core, typography is just another tool for
communication. As such, context will play a large role in its success or
failure. Typographic context is determined by two factors:
- The Readers — who is reading your words and how they are likely to interpret different visual cues.
- The Type of Message — Distinctions between blog posts, banner ads, product descriptions, etc. will all affect interpretation, not to mention the different types and styles of each of the above.
Readability
Readability
is about arranging words and groups of words in a way that allows the readers
eye to access the content easily and in a way that makes sense. It’s really an
art form that is honed over time as successful combinations are found.
In my
experience this tends to be one of the hardest concepts to grasp for beginning
developers and designers alike. Even seasoned designers sometimes struggle with
how to best arrange typography in a layout. Now that those two designations are
starting to merge when it comes to web design, it’s important to begin to grasp
the concept of readability.
Legibility
It’s important to
understand what makes one typeface more legible than another. When choosing a
typeface, it all depends on how you plan to use it. Ask yourself some basic
questions: What size will the text be used at? Will it appear as body copy or a
headline? Does it need to be a workhorse or will it be used more as eye candy?
Will it be paired with another font? Does the appearance of the typeface
complement the subject matter?
It’s also
important to keep in mind that different typefaces are designed for different
uses.
